As shown by a survey directed on adopting digital learning technologies (DLT) as a teaching medium in the schools of the United States, most of the learners encourage the idea with much eagerness. Also, over 92% of students overall demonstrated enthusiasm for accepting personalized help and study materials digitally, which is a homogenous part of the eLearning tactics. With such a quick adoption rate, the overall online teaching business sector will achieve a market estimation of 243 billion U.S. dollars by 2022. (Data Source).
Not just students and educational establishments, but also the corporate intuitions are rapidly turning to online courses. The learners are no longer dependent on classroom training, instead, they are leveraging online learning platform to accomplish the same with greater flexibility.
Do you own an intention to capitalize on this opportunity and choose eLearning market for entrepreneurship? This article will explain everything you need for launching an online teaching business like Udemy.
Introduction to Udemy’s eLearning business
Udemy is an eLearning marketplace with over 55,000 courses and 15 million students. Its global website rank is 448. It is a marketplace for course-sellers, eLearning platforms for learners, and a business website for the owners. The platform gains 58.82% of its total website traffic from “Direct Traffic” sources. The success of Udemy is a positive sign as it shows that learners know of such platforms and already buying online courses.
How Udemy earns?
Founded in 2010, managed by 200-500 employees, Udemy’s earn like every eCommerce marketplace in the market. Its key partners are Tutors –who upload online courses for selling, and Students –who purchase these courses. The key products are digital online courses. The tutors pay commissions to the marketplace for sales they make for their online courses. The platform depends on multiple revenue channels, however, the chief source is the commission model itself.
Udemy’s Revenue model
Udemy follows a similar revenue model any eCommerce marketplace these days. It allows course-sellers and takes commissions on the sales. Here is a screenshot of Udemy’s commission model in different situations-
Image source: futureworktechnologies
What is an Udemy Clone Script?
Upon studying the Udemy’s business model and website features I can settle on the following takeaways for a Script that can build a site like Udemy.
- The script must follow a multi-sided business model, with two key stakeholders: Teachers and Students
- It must let the admin restricts the minimum and maximum course value to $20 – $50 to prevent insane pricing by sellers.
- It must add a category and allow various courses in the same category by different tutors. Hence, learners can always have an option to find multiple courses on the same topic.
- It must support courses created on third-party Authoring tools.
Consequently, an Udemy clone script is a ready-made software solution that let you set up an eLearning marketplace without coding one from scratch. It comprises the features and business models similar to Udemy and inspired by successful eCommerce marketplaces like Amazon, Etsy, and eBay.
How to build an Udemy like eLearning site without coding?
A few years ago, you could not think about launching a website without coding it from scratch. However, today, with clone scripts and CMSs, it has become so easy to get a ready-made website for any domain we wish to venture in.
Udemy’s eLearning marketplace business is one such a domain. With an array of Udemy clones in the market, you have multiple Udemy clones at your disposal. They are ready-made and turnkey solutions for everything required to start an eCommerce site if online courses.
The market is flooded with ready-made solutions to start an eLearning platform. However, not all are fit for building a marketplace of online courses. These extra features are crucial as they make an eLearning platform as an eLearning marketplace. Depending on the vendor, the scripts can be white-labeled or branded, open, or closed source. Overall, a competent Udemy clone script should consist of at least the following features and business requirements to build a full-fledged eLearning marketplace like Udemy:
Features for Marketplace Admin/Owner:
- White-labeled solution
- Dedicated Admin dashboard
- Integrated Analytics
- Integrated Payment Gateways
- Virtual shopping cart
- Advance search engine
- Coupon Management System
- Multi-language support
- Commissions management System
- User Management System
- Category Management System
- Complaints or Ticket System
- Integrated Live chat
- Refund Management System
- Reviews and Rating Management System
Features for Tutors/Instructors
- Dedicated tutor dashboard and
- Course and earning analytics
- Upload courses in multiple formats: Video, Audio, and PDFs.
- Integrated CMS
- Course summary Segment
- Course objective Segment
- Course access control: Public or Private
- Online quizzes
- Course Price Management
- Live chat with Learners
- Direct Messaging with learners
- Coupon Management System
- Reviews and rating access
Features for Learners/Students
- Advance search to find courses
- Category wise courses
- View course summary
- View course outline
- View tutors details
- Write course review
- Live chat with the tutor
- Live chat with customer support
- Learner dashboard and analytics
- Take online quizzes
- View learning assessment reports
- Wish-list courses
- See purchase history
- Apply for refund
- Apply coupon codes
- Share course links with others
A clone script offering at least the above functionalities are competent to build an eLearning Marketplace site for selling online courses.
Two ways to choose an Udemy clone
There are majorly two types of clone scripts or ready-made solutions to build an eLearning platform. You can choose any of these depending on your requirements and business model:
1. Saas-based eLearning platform
A Saas eLearning platform is developed, hosted and managed by the vendor itself. They are supplied to the clients with ready-made features. You will get an API or access to their dashboard where you can create your platform using a GUI.
Such solutions are best for all those entrepreneurs, organizations, or individuals, who cannot handle the complications of development and coding for an e-learning platform. They can get a platform and use it from the first day itself.
Pros of third-party e-learning platforms
- No hassles of coding and development
- Saas vendors regularly update their platforms.
- You can avoid coding and work on business development in the meantime.
- Speedier integration and launch time as compared to self-hosted solutions.
Cons of third-party hosted e-learning platforms
- Monthly or yearly subscription charges.
- No control over coding and implementation.
- Not customizable.
- Not white-labeled.
- Limited features.
Examples of Saas e-learning platforms
Udutu LMS, Adobe Captivate Prime, TalentLMS, Docebo, etc.
2. Self-hosted Udemy clone Script
A self-hosted Udemy clone script is built separately by a third-party developer and is hosted on your web-server of choice. Like Saas, they can also be Turnkey, except they are open-source and allow code customization. You can compare them with CMSs like WordPress and Joomla with special features to host and sell online courses.
A self-hosted script is suitable for complex implementations that require code customization to fit a particular business need. All those entrepreneurs willing to start an eLearning marketplace can purchase a clone script and set up their eCommerce site of online courses.
Pros of self-hosted clones
- You can host your e-learning marketplace on any server of your choice.
- You can host it on your sub-domain and allow your employees to access it with their user ids.
- No recurring charges, onetime-investment to purchase the codes for good.
- Abilities to customize the code according to your requirements and business model.
- White-labels. Can adapt entirely to your brand.
Cons of self-hosted clones
- Requires considerable time to develop, customize, setup and run the final system.
- Admin users require basic technical knowledge to manage a CMS.
- You will need to pay for every custom feature you want to add.
- Requires a dedicated team of developers and site admins to maintain.
Example of self-hosted e-learning solutions
- WordPress CMS – You can convert your self-hosted WordPress CMS to an e-learning platform and LMS by installing corresponding e-learning plugins.
- JoomlaLMS – JoomlaLMS is a good option for professional level eLearning implementation with groundbreaking training choices, advanced reporting, and conferencing application.
- PinLearn: A ready-made Udemy clone script with similar features and revenue models line Udemy.
- Teachr: Clone script by Agriya, pre-loaded with the features and functionalities essential for selling online courses in a marketplace model.
Educating is an honorable occupation. While offering some available approaches to adopt new things, make a point to receive just beneficial measures on your site. Lead some far-reaching research and select just a successful option for your venture. Trading off with learning benchmarks isn’t useful for both your business and your social obligation as a brand. Ultimately, to outline the idea, try to recollect the accompanying building blocks of a good eLearning marketplace business-
- Offer clear learning objectives to the students.
- Categorize courses to focus on the target users.
- Create intuitive courses mixed with fun and learning.
- Use mixed multimedia to make your course interactive.
- Inspect the course before uploading them for sale.
- Take down courses getting a significant number of negative reviews.
- Offer responsive UI for consistent mobile experience.
- Invest in mobile apps to offer increasingly improved user experience.
- Allow just qualified mentors to upload the courses.
E-learning isn’t only a business industry, it’s a social commitment. Settling on basics can end you up with a wasteful clone script. Have an unmistakable vision of your responsibilities and assets and begin your business as a dependable wellspring of information and skill advancement.
Kathy Alameda is a content strategist at PinLearn. She develops educational technology plans and online learning strategies for schools, businesses, universities in the USA & Other country. She is also an author and researcher on effective e-learning programs.